Farag Edghiem

This chapter investigates female students’ entrepreneurship intention in the UK and Pakistan and examine if culture moderates the three constructs of the Theory of Planned Behaviour (TPB). We utilize a considerable sample size (no = 379) representing female students in the UK and Pakistan to test the TPB model to measure students’ entrepreneurial intention. Six hypotheses were formulated and surveyed amongst the sampled population where the survey data have been analyzed through structural equation modelling SEM. The findings show that attitude and subjective norms are positively related to entrepreneurial intentions, while perceived behaviour control does not contribute to entrepreneurial intention. Overall, culture does moderate the relationships between attitude and intention, subjective norms and intention, perceived behaviour control and intention. This research provides a guide to policy-makers in international organisations as well as UK and Pakistan higher education institutions by revealing the extent to which female University students are willing to conduct entrepreneurial projects in order to assist in making informed decisions on entrepreneurship practices.

Purpose Based on initial observation, this paper aims to explore the current practices of collaborative knowledge sharing (KS) between North West Universities and highlight new avenues of future relevant research. Design/methodology/approach A netnographic observation was conducted to unveil the current practices of KS between North West Universities. Findings The paper concludes that there is little or no evidence of collaborative KS practices amongst North West Universities in response to the present Covid-19 transition. Practical implications This paper provides useful, practical insight that may assist decision-makers to establish KS initiatives within North West Universities and beyond. A strategy is also proposed to nurture collaborative KS amongst North West Universities and within wider work-applied management practice. Originality/value This paper presents an unconventional conceptualisation of KS practices amid the present Covid-19 pandemic with the fresh perspective of North West England Universities.

This chapter intends to explore the use of the Twitter social media platform as a microblog to share COVID-19 prescribed knowledge through observing the Twitter accounts of the five most student-populated UK universities. The chapter provides valuable practical insight to UK universities practitioners, students, and concerned stakeholders on the use of Twitter microblogs to share or retrieve knowledge required to cope with the current COVID-19 transition. The chapter sheds light on the unique characteristics of knowledge shared by UK universities through Twitter in relation to the current COVID-19 pandemic. The chapter also highlights the unconventional use of Twitter by UK universities to share COVID-19 prescribed knowledge with their stakeholders.

This paper seeks to conceptually explore the use of social media platforms such as Twitter as a microblog to share Covid-19 prescribed knowledge through developing a conceptual framework of university ecosystem knowledge regime. The framework outlines three ecosystem artefacts; teaching, assessment, and student experience and what knowledge-sharing strategies that may help representing these artefacts to the wider community of the ecosystem. The paper provides valuable practical insight to UK Universities’ practitioners, students, and concerned stakeholders on the use of Twitter microblogs to share or retrieve knowledge required to cope with the current Covid-19 transition. The paper sheds light on the unique characteristics of knowledge sharing by UK Universities through Twitter in relation to the current Covid- 19 pandemic. The paper also highlights the unconventional use of Twitter by UK Universities to share Covid-19 prescribed knowledge with its stakeholders.

Purpose – The purpose of this paper is to explore the nature and implications of knowledge advanced through service employees’ innovative behaviour and leading to initiating innovation within the hotel service subsector.
Design/methodology/approach – A case study research method was applied to achieve the research objectives, which investigated two hotel properties resembling two personal–interactive service systems. In total, 52 semi-structured interviews were conducted along with other qualitative research methods, including the direct observation of employees, review of management archives/literature and the assessment of “micro cases”.
Findings – The research outcome highlights the role of knowledge as supplementary to the interlinked process of idea generation and development. A novel classification of two types of knowledge is revealed as pre-encounter and encounter-dependent knowledge, implicating four patterns of service employees’ innovative behaviour. Practical implications – This paper recommends practical measures to nurture service employees’ innovative behaviour, leading to innovation.
Originality/value – This study contributes to service innovation research by providing an in-depth assessment at the micro level, overlooked to date, of the nature of knowledge and the service employees’ role in initiating innovation within the hotel service subsector.