Farag Edghiem

This chapter investigates female students’ entrepreneurship intention in the UK and Pakistan and examine if culture moderates the three constructs of the Theory of Planned Behaviour (TPB). We utilize a considerable sample size (no = 379) representing female students in the UK and Pakistan to test the TPB model to measure students’ entrepreneurial intention. Six hypotheses were formulated and surveyed amongst the sampled population where the survey data have been analyzed through structural equation modelling SEM. The findings show that attitude and subjective norms are positively related to entrepreneurial intentions, while perceived behaviour control does not contribute to entrepreneurial intention. Overall, culture does moderate the relationships between attitude and intention, subjective norms and intention, perceived behaviour control and intention. This research provides a guide to policy-makers in international organisations as well as UK and Pakistan higher education institutions by revealing the extent to which female University students are willing to conduct entrepreneurial projects in order to assist in making informed decisions on entrepreneurship practices.

This chapter intends to explore the use of the Twitter social media platform as a microblog to share COVID-19 prescribed knowledge through observing the Twitter accounts of the five most student-populated UK universities. The chapter provides valuable practical insight to UK universities practitioners, students, and concerned stakeholders on the use of Twitter microblogs to share or retrieve knowledge required to cope with the current COVID-19 transition. The chapter sheds light on the unique characteristics of knowledge shared by UK universities through Twitter in relation to the current COVID-19 pandemic. The chapter also highlights the unconventional use of Twitter by UK universities to share COVID-19 prescribed knowledge with their stakeholders.