David James Bamber

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.

Immigrant entrepreneurship is one of the most emerging topics in contemporary entrepreneurship. Several areas of immigrant entrepreneurship remain unexplored. Therefore, the purpose of this chapter is to examine liability newness from the perspective of immigrant entrepreneurs. In business terms, liability newness refers to new companies that fail at an early stage of their development. Many immigrant entrepreneurs have difficulty engaging in business activities and growing their businesses because of the challenges faced by immigrant entrepreneurs in the host country. The Scopus citation database was searched to generate relevant datasets. Biblioshiny, an R-based bibliometric tool along with VOSViewer, was used to conduct a bibliometric analysis of the scientific literature. As of 2022, 264 authors affiliated with 162 organisations around 30 countries contributed to the literature on liability newness from immigration entrepreneurship. Towards the end of the chapter, there is a discussion of existing literature and proposals for eradicating liability newness from immigrant entrepreneurs.

Purpose The purpose of this research is to investigate faculties' perceptions of emotional intelligence about job performance (task and contextual performance (TP and CP)) in the higher education sector in the Kingdom of Saudi Arabia. Design/methodology/approach This research employed an explanatory research design method. A quantitative design approach is adopted by implementing a survey-based study. Quantitative data have been collected anonymously from faculty members (n = 277) working in different higher educational institutes in Saudi Arabia. Findings The research findings revealed a positive relationship between others' emotions appraisal and use of emotions with CP, whilst all the dimensions of emotional intelligence, namely self-emotions appraisal (SEA), others' emotions appraisal (OEA), use of emotions (UOE) and regulation of emotions (ROE) revealed a significant positive relationship with the TP. Nevertheless, the research supports the argument that emotional intelligence is considered an essential contributor to faculty members' job performance. Practical implications This research study provides empirical support for the argument that emotional intelligence is a direct driver for enhancing job performance through the appraisal, use and regulation of emotions. In terms of practical implications, the research findings will encourage higher education institutions to take specific actions that will help to enhance awareness of and build emotional intelligence skills amongst faculty staff. Originality/value This study is the first that has sought to investigate the impact of emotional intelligence on employees' performance in the Saudi Arabian higher education sector. Additionally, this study has developed a new psychometric scale that is useful in the higher education sector.

The literature is replete with postulations around consumer decision making process. Essentially, the core argument in this issue is that Irrespective of the market offering involved, the consumer pass through a number of stages which begins with need recognition. Conventionally, this is followed by search for information, evaluation of alternatives, decision, and post-purchase evaluation. A number of scholarship efforts have provided variants of this vis-à-vis various decision models that do not necessarily conform to the rational model depicted in the highlighted process. This chapter presents a critical overview of this discourse. Moreover, in view of its all-encompassing form, the chapter offers an eclectic submission on each of the stages in this conventional process in relation to how religion reflect in them to influence consumption in developing nations. A good number of cases and illustrations are presented to accentuate this as relevant to developing nations as the contextual platform for the chapter.

Perfumes have been important in India for millennia and so have the stories connected with them. The perfume business in India is worth billions. A background from which the Indian perfume industry can be understood in terms of the Berger's STEPP model, the consumers' cognitive schemas, consumers' behaviors, and the story of the product, brand, and their customers' stories. Three sets of themes—product perceptions, concerns, and consumers' lifestyle—are identified, each with their own sub-themes that are antecedents to perfume purchasing behavior. Segments in the Indian perfume market are also identified. Each consumer segment has their own behavioral nuances and they consider different aspects of the perfume product taking into account their own income and aspects of the three themes and 19 sub-themes. It is important for perfume marketing managers to consider each aspect of the STEPPs modeland for the Indian government to locate and develop a “Place of Perfume” within India that will eventually challenge the region of Grasse in France as the global perfume marketplace.

Episodes of service delight were identified in a UK premium casual dining restaurant chain using 408 mystery diner reports. Skills required in various jobs in the premium casual dining restaurants that promoted service delight were identified. In a second research phase, a yearlong study in a newly opened bar/grill in Liverpool used an experiential learning set that met weekly and implemented business improvements. Phase two showed how the new business continually improved as a result of applying specific skills identified in phase one and implementing improvements following weekly reflections by the learning set on real business encounters. The city bar/grill financial reports and position on TripAdvisor were analysed and showed the business continually improved as a result of putting the learning into action.

The Organizational Values Matrix (OVM) can be used in experiential workshops to align the process of leaders and employees and reveal how alignment supports organizational values initiatives. The OVM was developed from research that was carried out in two voluntary and community sector (VCS) organizations in the north-west of the United Kingdom. The OVM incorporates values-based themes and organizational areas which underpin values ideas within an organizational context. The OVM is a framework which enables leaders to take a planned approach to experiential learning, appreciating the internal capacity of understanding values, linking components within the organization whilst recognizing the impact on actions and experiences. The matrix consists of connectors, altruistic, controllers and auxiliary quadrants. The quadrants form the basis of four experiential developmental workshops.