Maximizing Customer Experience using Retargeting.

Book chapter

Peer reviewed

Proceedings of 32nd EBES Conference, Vol.1, pp.311-326

EBES

Eurasia Business and Economics Society. 32nd EBES Conference., conference (Istanbul, Turkey, 05/08/2020–07/08/2020)

08/2020

Abstract

Social Sciences

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Title: Maximizing Customer Experience using Retargeting.
Creators - without role: Denis Hyams-Ssekasi
David James Bamber
Roshan Panditharathna
Publication Details: Proceedings of 32nd EBES Conference, Vol.1, pp.311-326
Event: Eurasia Business and Economics Society. 32nd EBES Conference., conference (Istanbul, Turkey, 05/08/2020–07/08/2020)
Publisher: EBES
Identifiers: 999458008841
Academic Unit: Business and Management; Greater Manchester Business School
Language: English
Resource Type: Book chapter
Comment: To be published in 32nd EBES Conference, Istanbul, Turkey. 5-7 August : Proceedings Vol. 1