Denis Hyams-Ssekasi

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.

Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts provides a wide-ranging overview of entrepreneurship education today from a global perspective. Comprising three parts that address teaching and learning, support and outcomes, and strategic themes, international educators and researchers present examples of entrepreneurship education in action within many contexts. Chapters discuss across many academic fields and taught disciplines, involving many industry stakeholders concerning enterprise and business creation and development, and acknowledge policy and policymakers within local, national, and international government or educational forums.

Chapters showcased within this edited book range from collaborative teaching case studies, course teaching styles and assessment strategies, and display links with national or international industry partners. Furthermore, incubation opportunities, examples of accelerator and university start-ups or spinouts, cross-continent partnerships for entrepreneurship, and other relevant enterprising activity between universities and industry or societal groups are also examined and appreciated.

This book offers novel and contemporary thinking of entrepreneurship and change. It espouses the distinct but reciprocal nature of both concepts to unravel high levels of transformation, both in terms of social structures and social relations, inherent in new venture creation. It provides insights from a theoretical, educational, and industrial context with emphasis on holistic approaches to change. Each chapter illuminates distinct elements of the entrepreneurial landscape and the importance of learning, creativity and innovation as tools for practice and knowledge management. This book is an essential resource for practitioners, researchers, and policy makers because it provides new outlooks and dimensions on the transformational powers of entrepreneurship and change.

There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy.
Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.

This topical new book provides an illuminating overview of enterprise education, and poses the question as to whether current establishments have adequate systems in place to prepare students for the world of work. Addressing the increasing need for graduates with practical skills and expertise in the labour market, this collection of insightful chapters analyses the opportunities that are available for aspiring entrepreneurs to develop enterprise skills and experience key aspects of starting and running a business, whilst in a supported environment such as an educational program or incubator scheme. With comprehensive discussion of higher education initiatives and empirical examples of experiential learning in the workplace, this book is an important and timely read for those researching business enterprise, entrepreneurship and higher education more generally.