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Intersection of AI and Business Intelligence in Data-Driven Decision-Making
Edited book

Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Arul Kumar Natarajan, Mohammad Gouse Galety, Celestine Iwendi, Deepthi Das and Achyut Shankar
IGI Global, 1st ed.
08/2024

Abstract

In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive. Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success.

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