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Learning from the Proposal Process used by Businesses to Sell Customer Solutions.
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Learning from the Proposal Process used by Businesses to Sell Customer Solutions.

Jo Bramham, Richard Farr and Bart MacCarthy
VIVACE Project Consortium
03/2007

Abstract

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This document presents a review of the practices and tools that are used in other (non-aerospace) industries, for the purpose of identifying best practices that might also be employed in the rapid generation of a proposal for aero engine products and services. Addressing the customer’s perception of value, and its delivery process, this has implications for much of the activity conducted within VIVACE Work Package 2.1
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