Abstract
This document presents a review of alternative business models from a variety of industries and markets. It complements the Month 27 deliverable [Olofsson and Farr, 2006] on tools and methods for business model evaluation, and the Month 30 deliverable [Scott et al, 3006] from Rolls-Royce that discusses business models for the provision of aero engines and supporting services in particular.
Herein, a taxonomy of business models is presented, and a broad range of alternatives are considered, showing how companies have defined a target market, and differentiated their products and/or services, implemented plans for activities such as promotion and distribution, and ultimately pursued a profit. The applicability to these models to the aerospace sector is discussed.