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Initial interest confusion: attempting to define its current status within European trade mark law
Journal article   Open access   Peer reviewed

Initial interest confusion: attempting to define its current status within European trade mark law

Alice Blythe
European Intellectual Property Review, Vol.38(11), pp.201-207
04/2016

Abstract

Law
Initial interest confusion is a controversial doctrine and has, until now, been largely resisted or ignored. Following Interflora v. Marks & Spencer (CAII) and OCH-Ziff Management v. OCH Capital it is necessary to ask whether it ought to be accepted within European trade mark law, and if so, where within the current framework it should sit.
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