In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law

Alice Blythe

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In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law

Journal article

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Peer reviewed

In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law

Alice Blythe

European Intellectual Property Review, Vol.37(11), pp.709-715

11/2015

Abstract

Law

Following the CJEU ruling in Google France and the Court of Appeal decision in Interflora v. Marks & Spencer it has become necessary to re-evaluate the role of the average consumer especially in relation to article 5 (1) (a) Directive 2008/95 specifically his characteristics, the burden of proof and possible future uses.

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Title: In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law
Creators - without role: Alice Blythe
Publication Details: European Intellectual Property Review, Vol.37(11), pp.709-715
Publisher: Sweet and Maxwell
Format: text
Identifiers: 999684908841; 0142-0461
Academic Unit: Law
Language: English
Resource Type: Journal article
Comment: This is a pre-copyedited, author-produced version of an article accepted for publication in the European Intellectual Property Review following peer review. The definitive published version Alice Blythe, In Search of Mr. Average: Attempting to Identify The Average Consumer And His Role within Trade Mark Law [2015] E.I.P.R. 709-715 is available online on Westlaw UK or from Thompson Reuters DocDel service.

In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law

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