Abstract
Power is perceived as important aspect in the society today and is used in various ways. In some cases, such power is used in a form of a threat, stimuli, rewards and inducement. Power in the world of politics is perceived as a means to influence others’ behavior either positively or negatively. Efforts are made to minimize tensions, opposing opinions, conflicts through the public diplomacy – this creates tolerance and international relations. Public diplomacy plays an important role in engaging and maintaining the country-to-country relationship, establishing a dialogue, and allowing negotiation to take place in a constructive manner. This study seeks to examine the role of education in public diplomacy. It considers the aims of the state, the fundamental values in the process of public diplomacy. the international student mobility as well as the exchange programs.
It takes note of the importance diplomacy, cooperation, cultural factors, and economic interdependence as the basis for establishing an effective international relation. The study acknowledges the challenges and the measures put in place to ensure that communication takes place and public diplomacy is at the center of every foreign relations.