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Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design
   

Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design

Samantha Williams, Rebecca Harris Carol Allison
The International journal of art & design education, Vol.45(2), pp.492-508
23/05/2026
: https://doi.org/10.1111/jade.12615
Intercultural design education cultural competency training cross-cultural visual communication, design pedagogy cultural sensitivity live engagement briefs Introduction:
This paper examines how undergraduate design students develop cultural sensitivity through a live brief by the Illegal Money Lending Team (IMLT), focusing on global-local tensions in their responses. While prior studies address global-local dynamics, few explore intercultural pedagogy in UK live briefs. Using intercultural communication frameworks, the research highlights the importance of primary research, cross-cultural collaboration, and clear learning outcomes, advocating for stronger cultural fluency integration to better prepare students for inclusive global practice.

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Effective Visual Communication in Higher Education: Intercultural and Cross-Cultural Design2.21 MB
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Published (Version of record) Open Access  — This license enables reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator.
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