Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?

Alice Blythe

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Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?

Journal article

Open access

Peer reviewed

Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?

Alice Blythe

European Intellectual Property Review, Vol.36(9), pp.563-568

09/2014

Abstract

Law

Recently there has been debate as to whether the test for trade mark confusion is different online. OCH-Ziff v. OCH Capital and Interflora v. Marks & Spencer Flowers Direct reopened the debate as to the role of initial interest confusion and the likelihood of association in defining the boundaries of this provision.

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Title: Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?
Creators - without role: Alice Blythe
Publication Details: European Intellectual Property Review, Vol.36(9), pp.563-568
Publisher: Sweet and Maxwell
Format: text
Identifiers: 999580308841; 0142-0461
Academic Unit: Law
Language: English
Resource Type: Journal article
Comment: This is a pre-copyedited, author-produced version of an article accepted for publication in the European Intellectual Property Review following peer review. The definitive published version Alice Blythe, Confusion Online Does The Test for Trade Mark Infringement on The Internet Differ From That Applied to Infringement in Other Spheres? [2014] E.I.P.R. 563-568 is available online on Westlaw UK or from Thompson Reuters DocDel service.

Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?

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