Abstract
Business-to-business electronic marketplaces (B2B e-Marketplaces) have been in the limelight since 1999 with the commercialisation of the Internet and subsequent “dot.com” boom [1]. Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. Consequently, the importance of developing the B2B e-Commerce Model for improved value chain in B2B exchanges is extremely important for SMEs to expose to the world marketplace. There are three research objectives (ROs) in this study; first (RO1) to critical review the concepts of the B2B e-Marketplace including their technologies, operations, business relationships and functionalities; second (RO2) to design an automated mechanism of B2B e-Marketplace for Small to Medium Sized Enterprises (SMEs); and third (RO3) to propose a conceptual B2B e-Commerce model for SMEs. The proposed model is constructed by the analytical findings obtained from the contemporary B2B e-Marketplace literature.