A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline

Alice Blythe

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A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline

Journal article

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A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline

Alice Blythe

European Intellectual Property Review, Vol.38(9), pp.564-570

09/2016

Abstract

Law

Within Directive 2008/95 trade mark use remains ill defined. In Arsenal v. Reed the CJEU offered broad guidance regarding use offline whilst in Google France they created a new test to establish the same online. The recent case Flynn Pharma v. Drugsrus suggests the existence of a divergence in approach, questioning the usefulness of this test and making a re-evaluation necessary.

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Title: A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline
Creators - without role: Alice Blythe
Publication Details: European Intellectual Property Review, Vol.38(9), pp.564-570
Publisher: Sweet and Maxwell
Format: text
Identifiers: 999575408841; 0142-0461
Academic Unit: Law
Language: English
Resource Type: Journal article

A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline

Abstract

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