Abstract
The concept of Corporate Social Responsibility (CSR) is not something that is newly developed in recent years but has been brought up by different types of corporations that operate in various industries. Even though the term of Corporate Social Responsibility (CSR) was originated in the West, various studies has shown that the concept has deep roots in the Chinese history. As the Chinese unique cultural background and recent years fast economic development, the topic of CSR adaptation has become a ‘Hot’ topic of discussion, as successful implementation will have great contribution towards the global sustainability and markets.
Past studies have suggested that demographic and firm characteristics could cause impact on company’s CSR practice but mainly evidenced from Large sized firms. Thus, this research study aims to explore how demographic (Gender, Age, and Levels of Education) and firm characteristics could impact on Small and medium-sized (SMEs) companies in China. Mixed research methodology was adopted for this research study, a total number of 140 questionnaires and semi-structured interviews were distributed, and the data analyses was based on a return of 131 which marks the return rate at 87.33%. Modelling like T-tests and One-way ANOVA were used to analyses the data collected.
Results indicate that demographic and firm characteristics could cause significant impact on SMEs in China, such as Gender, Age, and Levels of Education all could cause an impact on the company’s CSR decision and practices. Moreover, findings suggest that by engaging in CSR could help the company’s in gaining competitive advantages in the operating industry. Finally, recommendations are being offered to help SMEs companies in China to have a better understanding of the importance of CSR engagement.