Abstract
This critical commentary outlines my contributions to knowledge over the last 23 years of my career in developing the methodology of Therapeutic Coaching (TC), and its application to fatigue related conditions such as ME/CFS, Fibromyalgia, Lyme Disease and Long-COVID. Using the methodology of autoethnography, I have acted as both the researcher and participant to explore the landscape within which I developed this framework, and the key factors in bringing this work to an international audience of millions of people. I begin with a selective literature review of the historical and current mainstream treatments for fatigue related conditions, with a particular emphasis on how these have been negatively received by patient communities. I go on to outline the history behind the development of my clinic, the Optimum Health Clinic, and how it found significant international success in creating a framework which addresses some of these limitations. I then outline how I have used various online learning mediums to reach a wider audience, in particular my Super Conference series which has been attended by over two million people. This is followed by a chapter introducing my professional training programs, which have trained hundreds of clinicians in over 40 countries. I conclude with reflections upon the key learnings of my career to date, and aspirations for the future, in particular a return to my academic roots, which I hope this PhD will help facilitate.