Abstract
The modern higher education learning environment has become increasingly underpinned by virtual pedagogic tools, which are able to enhance the learning experience of students. This study seeks to investigate the effectiveness of social media app Whatsapp in helping enhance the postgraduate student experience. Through a qualitative approach, feedback was gathered regarding the lived experiences of twelve management postgraduate students at a UK university during the course of 2018. The feedback of the students in the study indicated that whilst Whatsapp does provide several positive benefits and opportunities for postgraduate students e.g. a more interactive and accessible learning context as well quality and speed of feedback; the use of Whatsapp as a learning tool does raise some important questions regarding issues of in-class tension, communication barriers and privacy.