Abstract
The aim of this paper is to highlight the importance of "Strategy" within businesses in the retail sector. It is undoubtedly a main factor that all businesses consist of a supply chain and for the efficient operation of that business it must be managed proactively to be successful. The advent of Covid-19 worldwide has affected all types of businesses that of the retail sector. Its' influx has created the need for a more radical approach to strategizing and the analysis of the whole procurement process. This paper descriptively will be focusing on three key components to the process being strategizing, employees and logistics. Because of Covid-19, businesses are now fast tracking their business practices in line with that of the "Internet of Things (IOT)" for ultimate survival of the business and its longevity. It is a thought of the author that, "With the correct business mindset, everything you do should be with the intention for it to ethically lead to the pronounce accumulation of profit". To achieve this one must focus on the mission of the business and its vision thus activating the strategic elements to compensate.