Abstract
Business-to-business (B2B) electronic marketplaces (e-Marketplaces) have been in the limelight since 1999 with the commercialisation of the Internet and subsequent "dot.com" boom Ill. Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. Consequence, the importance of developing the B2B e-Commerce Model for improved value chain in B2B exchanges is extremely important for SMEs to expose to the world marketplace. There are three research objectives (ROs) in this study; first (RO1) to critical review the concepts of the B2B e-Marketplace including their technologies, operations, business relationships and functionalities; second (RO2) to design an automated mechanism of B2B e-Marketplace for SMEs; and third (RO3) to propose a conceptual B2B e-Commerce model for SMEs. The proposed model is constructed by the analytical findings obtained from the contemporary B2B e-Marketplace literature.