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The possible effects of cognitive dissonance and impression management on customer satisfaction in new housing.
Conference paper   Peer reviewed

The possible effects of cognitive dissonance and impression management on customer satisfaction in new housing.

Tony Auchterlounie and John Hinks
2nd International Postgraduate Research Conference in the Built and Human Environment
University of Salford
2nd International Postgraduate Research Conference in the Built and Human Environment (University of Salford, 11/04/2002–12/04/2002)
11/04/2002

Abstract

Customer satisfaction cognitive dissonance Perception attitude impression management

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