Abstract
Little research has been done on the way Business Masters students carry out research for their dissertations. This exploratory study examined the way data is collected and analysed; it reviewed a small sample of dissertations and found them overwhelmingly skewed towards questionnaires (used by 91% of students) with archival (secondary) sources largely ignored. Further examination of the findings showed that almost half (45%) had poorly analysed data from questionnaires exhibiting problems such as ‘voting on the facts’ and ‘crowdsourcing judgements’. By comparison, more experienced researchers showed a much lower dependence on questionnaires. To investigate causes for this, research methods texts were reviewed and generally found to have little focus on secondary data and often to show a negative attitude towards it.
The study concludes that there are issues in the way students gather data and that this can have adverse impacts on quality.