Abstract
Hotels have experienced competitive pressures, customer preferences and unpredictable economic changes on account of challenges linked to the pandemic. In view of these changes, the hotel industry has been forced to adopt new strategies, resulting in a diverge execution and performance, in order to stay afloat. This has necessitated hotel managers to indulge in innovative entrepreneurship decisions and new approaches to sustain their businesses. This chapter examines the innovative entrepreneurship environment in the Cyprus hotel industry. Consideration is given to managers’ ability, skills and ingenuity to operate during the hard times brought about by the pandemic. Research findings from semi-structured interviews with hotel managers reveal the use of soft and hard skills to bring about innovation. The selected hotels have been able to create organisational cultures that are atypical for Cyprus standards. In this respect, novel entrepreneurship practices have supported business optimisation during the economic crises.