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Inspiring innovation: A case study of successful business formation from an entrepreneurship module
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Inspiring innovation: A case study of successful business formation from an entrepreneurship module

Denis Hyams-Ssekasi and A. Stefan
Proceedings of the II International Forum on Management. Global Management: From theory to practice, Vol.II, p.37
Universidade do Algarve
02/2018

Abstract

The purpose of this study is to revive the business educational practices offered by one of the 1992 post-universities in the Northwest of England in relation to entrepreneurship. The motivational factor is to illuminate the entrepreneurial initiatives that lead to developing a business. Hence, consideration is given to entrepreneurship education, business ideas, skills, innovation and creativity, which requires practicing and reflecting on the learning obtained from the active participation in the study of entrepreneurship. The methodology used for this research is a case study of an entrepreneurship module that was run for a semester where undergraduate business students were given the opportunity to identify their business idea, write a business plan and execute the business. In total, 25 students took part in the study and shared their experiences of the business educational practices that were offered to them. The use of case allowed the researchers to deal with the subject in more depth. The findings show that there are more benefits in undertaking the entrepreneurship module and can helps students to develop an entrepreneurship mindset and change their pre-conceived ideas about entrepreneurship.
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