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Determinants of women's entrepreneurial attitude across European cultures
Book chapter   Peer reviewed

Determinants of women's entrepreneurial attitude across European cultures

Denis Hyams-Ssekasi, Adelina Stefan, Fredrick Agboma and Naresh Kumar
Women Entrepreneurs and Strategic Decision Making in the Global Economy, pp.63-78
IGI Global
01/2019

Abstract

This chapter explores the factors affecting women entrepreneurial attitudes across a range of European cultures. It acknowledges that women's socio-cultural profile across Europe has become an interesting issue to consider. The findings show that getting an insight into the world of women entrepreneurs helps us to understand their roles, expectations, and the factors that influence their entrepreneurial attitudes across different cultures. In addition, gender-based differences and stereotypes are noted as prevalent in the enterprise and entrepreneurship. Despite the challenges, this chapter indicates the women's success in business ventures and why they are perceived as entrepreneurs operating in a European culture. This chapter concludes by calling for a change from the traditional masculinity and femininity validation to the modern perception of women entrepreneurship as the way for innovation and economic growth.
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