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Achieving strategic growth in microenterprises through information technology: UK micro enterprise case study
Book chapter   Open access   Peer reviewed

Achieving strategic growth in microenterprises through information technology: UK micro enterprise case study

Satya Shah, Matthew Long and Elmira Naghi Ganji
2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
IEEE
IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), conference (Singapore, 10/12/2017–13/12/2017)
12/02/2018

Abstract

Social Sciences Commerce Technology
Technology is a powerful tool that aims to assist efficient and effective use of resources within businesses. The paper examines to provide an understanding on the use of Information Technology tools and its influence on a UK microenterprise. It aims to explore further understanding on the strategic growth of any microenterprise firms. Through research findings and that of the analysis, it develops reasons and factors towards achieving greater time efficient practices with the use of information technology tools to achieve strategic growth for the business in the challenging economic markets. The paper presents the preliminary case study of UK microenterprise through observational findings examining general business processes, the challenges and drawbacks within the working environments and that of the use of technological tools. The findings of this case study will further enable the researchers to develop a novel framework to assist and enable any microenterprise in achieving overall strategic growth.
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