Abstract
The Internet is rapidly becoming the dominant user decision making tool for the hotel accommodation purchase process. This paper critically reviews online hotel accommodation purchase processes literature and proposes a literature framework analysis of online hotel accommodation process factors. The objective of this research is to propose a statistically based framework based on clickstream/log file analytics of both the internal and external influencers of the process. The internal process influencers (the individual themselves, search engines, third parties/social media sites and hotel websites) and the external process influencers (online access devices and user visual interaction) are reviewed before being formulated into proposed framework of the online hotel accommodation process.